The engagement focuses on uniform branding of all Farmer Producer Collectives supported by Govt of Karnataka and the creation of a plan of action for leveraging the post-harvest ecosystem for building value chains for select horticulture produce.
Engagement Highlights
- Successfully coordinated the launch of the brand contest for the Uniform Branding Initiative, the event was attended by Hon’ble CM Shri Baswaraj Bommai, Shri B C Patil (Minister of Agriculture & Farmers Welfare), and key leaders in the State leadership. An action group has been constituted under the Chairmanship of Dr. M.V. Venkatesh, Commissioner, Watershed Development Department to own, coordinate, and promote all the activities of creating the Uniform Brand of FPO products.
- Proposed the convergence of FPOs and SHGs to strengthen the rural development ecosystem.
- Presented recommendations for building a post-harvest ecosystem for products like Coconut and Honey.
Dr. Rajendra Kumar Kataria currently serving as the Principal Secretary for the Department of Horticulture & Sericulture. An Indian Administrative Service officer from the 1996 batch, Dr. Kataria is a graduate of Delhi University and holds a master's in advertising and public relations from the Indian Institute of Mass communication.
Dr. Kataria has made significant contributions from agriculture and horticulture to mining to infrastructure; by leading massive projects driving impact metrics forward.
Beyond his high-impact stints in the administration, he also is a sports enthusiast and an avid marathon runner.
Creator of YCook, voted among the top 20 innovative food startups in the world
Career:
Co-founder and Head of Marketing, YCook India | ex - Nielsen Consumer NeuroScience
Education:
Ph.D, Organisational Behaviour, Bharathiar University
